Welcome to Days Like This, a newsletter by Heather Sweeney. Who am I? An author (Camouflage: October 2025) and freelance writer appearing in The New York Times, Washington Post, HuffPost, Business Insider, Newsweek, Good Housekeeping and many more. Learn more about Days Like This in my intro post. Subscribe for free!
It’s hard to believe, but six months from today my debut memoir Camouflage: How I Emerged from the Shadows of a Military Marriage will greet the world!
To recap, Camouflage is about my journey from being overshadowed by my husband’s military career to rediscovering my identity as a single mother approaching middle age.
When it comes to publishing a book and getting it in the hands of readers, it’s true what they say that it takes a village. That’s why I’m building my launch team to help create some buzz and share news as my release date inches closer. And I’d love to invite you to join!
So what does that mean?
I’ll be sending out emails to the launch team periodically asking for little favors to help promote the book. This will include things like:
Preordering the book
Adding the book to your Goodreads “Want to Read” shelf
Posting an honest review of the book on Goodreads, Barnes and Noble and Amazon
Sharing about the book through your social platforms or word of mouth
Putting in a request to your local libraries and bookstores to stock the book
Recommending the book to your book club
Chiming in with any other ideas you might have
If you’re interested, you can let me know by responding to this newsletter or contacting me on my website: https://www.heatherlsweeney.com/contact.
I truly appreciate all your support! If you want to keep up with news about Camouflage but don’t want to commit right now to joining the launch team, just look for updates I’ll be sharing in this newsletter. And I’ll let you in on a secret about my next update: Cover reveal is coming soon!
If you’re curious about the vibe of this launch team, here’s my first member:
I hope to hear from you!
Thanks for reading Days Like This. Find out more about me at https://www.heatherlsweeney.com.
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I’m interested! I pre-ordered your book already with the link you shared on Instagram.
Looking forward to being on your launch team. Sign me up, Buttercup.